The Secret Power of Blogging: Winner of the Florida Publishers Association 2009 President's Book Awards

Great News!!

My book "The Secret Power of Blogging" was just selected as a Gold or Silver winner in the Florida Publishers Association 2009 President's Book Awards Program.


Final winners (Gold or Silver) will be announced at the Annual Conference on 26 September 2009.

Just Published: Google Income How Anyone of Any Age, Location, and/or Background Can Build a Highly Profitable Online Business with Google

Google Income How Anyone of Any Age, Location, and/or Background Can Build a Highly Profitable Online Business with Google

Google is the largest internet company in the world. In the 2006 fiscal year, they managed to generate more than $6 billion in profit and more than 90% of that income is generated through the use of their advertising program AdWords, a program that paid out more than $3 billion in the same year to advertising partners. The opportunity to make money with Google is so great that entire companies have been built around working with the search and advertising giant and if you are properly situated, you can tap into that market and start generating your own massive profits.

There are dozens of ways to start making money with Google and because of its digital nature, anyone can do it from anywhere in the world. This book leaves absolutely no stone unturned in cataloging for you every possible method through which you can generate and maintain steady income streams through the world's largest search engine.

Starting with a fundamental discussion of why your online business is different from any form of business ever run in history, you will learn everything you need to know to use Google to create and run your business online. Google's ample supply of tools in the form of Google Base will allow you to list, promote, and sell products that will provide you the foundation of a solid business and this book will walk you through the process of utilizing that service.

You will learn how to utilize Google Base to list a single item at a time, or to create an entire store front. You will learn how to tap into Google's API and create your own high quality, customized storefront that is unlike anything you have worked with before. Learn how to use your own XML and spreadsheet files for quick product descriptions and a streamlined interface while taking advantage of Google's dozens of different posting categories such as Housing, Vehicles, Services, Jobs, and Vacation Rentals.

You will learn how craft a winning listing, utilizing the right balance of carefully selected information, well placed imagery, and the right target audience. You will learn how to optimize your postings to work in tandem with your websites and to rank highly in Google's most up to date search algorithm. You will also learn how to start implementing Google's swarm of services such as YouTube, Blogger, Orkut, and Gmail to promote and build your business across multiple social and interactive web platforms, drawing traffic and attention from every corner of the web.

With the help of web and business experts and many in depth interviews, we have compiled chapter after chapter of advice that will guide you through the process of understanding the inner workings of Google's business and advertising opportunities, as well as how you can best market your business within those tools. A special chapter is included to guide you through the tricky labyrinth of mistakes that can actually hurt you when selling and marketing through Google, ensuring that you consistently make the most of your postings and marketing efforts. For any business, new or old, looking to the Internet as a tool, this book is an essential resource to help you make money, take advantage of Google's countless resources, and stay on top of the multibillion dollar Ecommerce industry. Item#9781601383006 $24.95

How to Stop E-Mail Spam, Spyware, and Computer Viruses from Ruining Your Computer The Complete Guide for Your Home and Work

Moving on to my next book project: How to Stop E-Mail Spam, Spyware, and Computer Viruses from Ruining Your Computer The Complete Guide for Your Home and Work

I'll be looking for anyone wishing to contribute in the areas of spam, spyware, viruses, hackers and firewalls.

Here is the book Copy:

It seems like everywhere you go on the Internet, there is spam, spyware, and the risk of viruses infecting your computer and ruining your online experience. In businesses alone, according to Nucleus Research Inc. spam costs more than $712 per employee each year in productivity and computing resources. Spyware slows computers, ruins files, and can result in stolen information. According to the same Nucleus Research report, the estimation on money lost by businesses due to computer viruses ranges between $100 million and $2 billion annually depending on how the total is calculated, and the cost continues to rise as every major company moves to fully digital workplaces.

What this means for everyday users like you and the business you work for is that every time you download a computer virus or click on a spam e-mail on accident, you are wasting money, endangering your computer, and risking the loss of information. This complete, revolutionary book has compiled all of the vital information you need to make sure that you are able to combat the billion dollar risk of incursive software infecting your home and work computers. You will learn why there is so much spam in your inbox, how the spammer thinks and what the goals of spyware and viruses actually are. You will then learn how you can start spam proofing your inbox by never giving away personal information and using secure e-mail clients. You will learn how companies get spyware onto your hard drive and what you can do to block it from appearing. Learn which viruses have caused the most damage and how they infect your computer and which software is most effective in blocking the download and infestation of them onto your hard drives.

You will learn the value of a good firewall, what it does to stop the ill will of spammers and hackers and what actions you can take to block the breach of your firewall and your computer's defenses. Learn how to remove spyware from your computer and make sure you are not giving away personal or valuable work information and then learn how to lock down your inbox and desktop to keep that software from returning. Learn what to do when you do get a virus and how to return your computer to the state of security it was in beforehand. Most importantly, with the valued input gathered from countless interviews with computer security and safety experts, you will learn how you became such a large target for all that spam. Learn what is it that you are doing that makes it so easy for spammers to fill your inbox. Once you have tackled the source of the problems, as outlined in this book, you will never again need to worry about the incursive, destructive effects of spam, spyware, and computer viruses.
Item#9781601383037 $24.95

How to Build Your Own Web Site With Little or No Money The Complete Guide for Business and Personal Use

I should finish the draft of my latest book today. I'll post more details as they become avaialable in regards to publication and release dates.

Bruce


How to Build Your Own Web Site With Little or No Money The Complete Guide for Business and Personal Use

Web sites are an essential tool that every business must have in today's economy. Only 15 years ago, you could count the number of Web sites in the world with five or six digits; today there are between 15 and 30 billion active Web sites and millions more being added every day. Creating a Web site can be a great way to market a new product, promote your business plan, promote yourself, or simply share a few details about your life with the world.

The cost of creating a Web site has risen right alongside the number of Web sites created though and many people are nervous about being able to utilize this revolutionary medium without breaking the bank. This book has been created for just such people, outlining for you in perfect detail everything you need to know to create a traffic attracting Web site, while spending little or no money at all. There are countless resources available, and when you put them all together, they provide a complete toolkit that can make anyone a top notch Web site in no time flat.

You will learn how to buy a domain name and host your Web site for less than $15, with no additional fees charged to your account. You will learn how to use open source software like Wordpress, Joomla, and Mambo to create a platform on which you can build anything you want. You will learn how blogging has made Web site creation easier than ever and how sites like Squidoo, Facebook, and MySpace allow you more freedom to build traffic and draw more attention to what you are advertising at any given time.

You will learn how to use common software to edit and tweak your Web sites and how to read the basic code that all Web sites are created in. In addition, an entire chapter is devoted to teaching you how to promote your Web site and draw traffic to it, without spending a dime in the process. You will learn why information is the most valuable asset on the market and how you can become an expert in a niche of your choosing, making money to cover any fees associated with your Web site.

With the added resource of hours of interviews with web professionals you will learn which free resources not to use and which ones to outright avoid, as well as how to find and install open source modules and tools to enhance the look and feel of your site. You will learn where you can find copyrightfree images to use on your Web sites and how to get free copy that will draw traffic and entertain your visitors. You will learn how to keep a free Web site from falling into the traps the major search engines set to stop spam and ultimately how to leverage new friends, business contacts, and interactions out of your Web site. If you are now, or have ever, considered starting your own Web site before, this book will map the way for you. Item#9781601383044 $24.95

CLICK HERE TO ORDER

Google Income How Anyone of Any Age, Location, and/or Background Can Build a Highly Profitable Online Business with Google

Google Income How Anyone of Any Age, Location, and/or Background Can Build a Highly Profitable Online Business with Google

Google is the largest internet company in the world. In the 2006 fiscal year, they managed to generate more than $6 billion in profit and more than 90% of that income is generated through the use of their advertising program AdWords, a program that paid out more than $3 billion in the same year to advertising partners. The opportunity to make money with Google is so great that entire companies have been built around working with the search and advertising giant and if you are properly situated, you can tap into that market and start generating your own massive profits.

There are dozens of ways to start making money with Google and because of its digital nature, anyone can do it from anywhere in the world. This book leaves absolutely no stone unturned in cataloging for you every possible method through which you can generate and maintain steady income streams through the world's largest search engine.

Starting with a fundamental discussion of why your online business is different from any form of business ever run in history, you will learn everything you need to know to use Google to create and run your business online. Google's ample supply of tools in the form of Google Base will allow you to list, promote, and sell products that will provide you the foundation of a solid business and this book will walk you through the process of utilizing that service.

You will learn how to utilize Google Base to list a single item at a time, or to create an entire store front. You will learn how to tap into Google's API and create your own high quality, customized storefront that is unlike anything you have worked with before. Learn how to use your own XML and spreadsheet files for quick product descriptions and a streamlined interface while taking advantage of Google's dozens of different posting categories such as Housing, Vehicles, Services, Jobs, and Vacation Rentals.

You will learn how craft a winning listing, utilizing the right balance of carefully selected information, well placed imagery, and the right target audience. You will learn how to optimize your postings to work in tandem with your websites and to rank highly in Google's most up to date search algorithm. You will also learn how to start implementing Google's swarm of services such as YouTube, Blogger, Orkut, and Gmail to promote and build your business across multiple social and interactive web platforms, drawing traffic and attention from every corner of the web.

With the help of web and business experts and many in depth interviews, we have compiled chapter after chapter of advice that will guide you through the process of understanding the inner workings of Google's business and advertising opportunities, as well as how you can best market your business within those tools. A special chapter is included to guide you through the tricky labyrinth of mistakes that can actually hurt you when selling and marketing through Google, ensuring that you consistently make the most of your postings and marketing efforts. For any business, new or old, looking to the Internet as a tool, this book is an essential resource to help you make money, take advantage of Google's countless resources, and stay on top of the multibillion dollar Ecommerce industry. Item#9781601383006 $24.95

CLICK HERE TO ORDER

How to Open & Operate a Financially Successful Web Site Design Business: With Companion CD-ROM

How to Open & Operate a Financially Successful Web Site Design Business: With Companion CD-ROM

According to a 2007 survey by Netcraft, there are more than 108 million Web sites worldwide. Every Web site needs to be designed. The Pricing & Ethical Guidelines Handbook published by the Graphic Arts Guild reports that the average cost of designing a Web site for a small corporation can range from $7,750 to $15,000. It is incredibly easy to see the enormous profit potential.

Web design businesses can be run part- or full-time and can easily be started in your own home. As such, they are one of the fastest growing segments of the Internet economy. This new book will teach you all you need to know about getting your own Web site design business started in the minimum amount of time.

Here is the manual you need to cash in on this highly profitable segment of the industry. This new book is a comprehensive and detailed study of the business side of Web site design. This superb manual should be studied by anyone investigating the opportunities of opening a Web design business and will arm you with everything you need, including sample business forms, contracts, worksheets and checklists for planning, opening, and running day-to-day operations, plans and layouts, and dozens of other valuable, time-saving tools that no entrepreneur should be without.

While providing detailed instructions and examples, the author leads you through finding a location that will bring success, drawing up a winning business plan (the Companion CD-ROM has the actual business plan that can be used in MS Word), buying (and selling) a Web design store, pricing formulas, sales planning, tracking competitors, bookkeeping, media planning, pricing, copy writing, hiring and firing employees, motivating workers, managing and training employees, accounting procedures, successful budgeting, and profit planning development.

By reading this book, you will become knowledgeable about basic cost control systems, retail math and pricing issues, Web site plans and diagrams, software and equipment layout and planning, legal concerns, sales and marketing techniques, IRS reporting requirements, customer service, direct sales, monthly profit and loss statements, tax preparation, public relations, general management skills, low and no cost ways to satisfy customers and build sales, and low cost internal marketing ideas, as well as thousands of great tips and useful guidelines.

The manual delivers literally hundreds of innovative ways to streamline your business. Learn new ways to make your operation run smoother and increase performance. Shut down waste, reduce costs, and increase profits. Business owners will appreciate this valuable resource and reference it in their daily activities as a source for ready-to-use forms, Web sites, operating and cost cutting ideas, and mathematical formulas that can be easily applied. The Companion CD-ROM contains all the forms in the book, as well as a sample business plan you can adapt for your own use. Item# 9781601381439 $39.95

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The Complete Guide to Affiliate Marketing on the Web: How to Use and Profit from Affiliate Marketing Programs

The Complete Guide to Affiliate Marketing on the Web: How to Use and Profit from Affiliate Marketing Programs

Affiliate marketing is a highly profitable online advertising method in which Web site merchants pay independent third parties to promote the products or services of an advertiser on their Web site. In other words, affiliate marketing involves posting a company's banner on your Web site or blog and attempting to send visitors to their Web site. If someone clicks on that banner or goes to that site and buys something, you will be paid a commission. While some affiliates pay only when a sale is made, some selling big ticket items like cars, credit cards, travel, and so forth have modified the model and pay for qualified leads. Affiliate marketing is now viewed as a key component of a company's online marketing strategy.

Affiliate marketing is an advertising technique that originally was developed by Amazon.com. In this new book you will learn how to master the art and science behind affiliate marketing in a matter of hours. By investing a few dollars you can easily increase the number of visitors to your Web site and significantly increase sales. If you want to drive high quality, targeted traffic to your site, there is no better way than affiliate marketing. Since you only pay when a sale is made, your marketing dollars are being used more effectively and efficiently compared to any other advertising method.

The keys to success in affiliate marketing are knowing what you are doing, devising a comprehensive and well-crafted advertising plan, and knowing the relationships between your Web site, search engines, PPC advertising, and campaign methodology. This groundbreaking and exhaustively researched new book will provide everything you need to know to get you started on generating high-volume, high quality leads. You will learn the six steps to a successful campaign: keyword research, software needed, copy editing, setup and implementation, performance analysis, return on investment, and reporting and avoiding PPC fraud.

In addition, we spent thousands of hours interviewing hundreds of today's most successful affiliate marketing masters. This book is a compilation of their secrets and proven successful ideas. Additionally, we give you hundreds of tips and tricks to ensure your Web site is optimized for maximum search engine effectiveness, which will drive business to your Web site and increase sales and profits. You will find actual case studies from companies who have used our techniques and achieved unprecedented success. If you are interested in learning hundreds of hints, tricks, and secrets on how to implement affiliate marketing, optimizing your Web site for maximum search engine effectiveness, developing a cost-effective marketing campaign, and ultimately earning enormous profits, this book is for you. Item# 9781601381255 $24.95

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Returning From the War on Terrorism: What Every Veteran Needs to Know to Receive Your Maximum Benefits

Returning From the War on Terrorism: What Every Veteran Needs to Know to Receive Your Maximum Benefits

According to the U.S. Census Bureau, there are approximately 26 million veterans in the United States. As of January 2007, more than 1.6 million U.S. servicemen and women had tours of duty in Afghanistan and Iraq. When not on active duty, more than 20 percent of these vets do not have health care coverage, and many more are unaware of the hundreds of benefits to which they have access. As a result, many are suffering financial strain during and after deployment.

This is a discouraging statistic because the federal and state governments, as well as private foundations, have scholarships and military discounts available only to veterans. There are billions of dollars in aid available, waiting to be claimed, but the problem is finding and properly applying for these programs. This groundbreaking new book will provide help to those heroic Americans who have answered our government's call to duty. You will find all contact information and Web sites included, making it easy to apply for the benefits you are entitled to, while meeting the requirements of the Department of Veterans Affairs and other organizations and private institutions.

Here is a small sampling of what you will learn about: the GI Bill, scholarships, grants, companies that offer military discounts, GI Bill eligibility, details of VA loans, National Guard GI Bill, benefits after service, veterans' employment, education, and training programs, VA-guaranteed home loan, GI Bill Apprenticeship and OJT Program, Vocational Rehabilitation and Employment (VR&E), Reserve Education Assistance Program (REAP), disability compensation, employment and training, frequently asked questions, asking for local discounts, GI Bill education programs, homeless veterans programs, state veteran benefits directory, survivor benefits, VA appeals process, VA benefits explained, VA hospitals and facilities, veteran disability compensation, veterans' health care, veterans' life insurance, veterans' pension programs, vocational rehabilitation, burial and memorial benefits. If you are in the military now, a veteran, or a military family member, you will find this resource invaluable. Item# 9781601381507 $21.95

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The Secret Power of Blogging: How to Promote and Market Your Business, Organization, or Cause with Free Blogs

The Secret Power of Blogging: How to Promote and Market Your Business, Organization, or Cause with Free Blogs

Blog is short for weblog. A weblog is a journal (or type of newsletter) that is updated often and intended for the general public. Blogs generally represent the personality of the author or the Web site. In July 2006 the Pew Internet & American Life Project estimated that the US "blog population has grown to about 12 million American adults", some 8% of US adult internet users. The number of US blog readers was estimated at 57 million adults (39% of the US online population).

If you have a product, service, brand or cause that you want to inexpensively market online to the world then you need to look into starting a blog. Blogs are ideal marketing vehicles. You can use them to share your expertise, grow market share, spread your message and establish yourself as an expert in your field, for virtually no cost. A blog helps your site to rank higher in the search engines. This is because Google and the other search engines use blogs because of their constantly updated content.

Tiny one person part time businesses use blogs as well as companies like Microsoft, Apple, Nike, General Motors, Amazon.com, Yahoo. Most Fortune 1000 firms are using responsible Blogs and Blog marketing as well as advertising on blogs for one simple reason, It works! And it generates profits immediately and consistently! In addition many blogs earn additional revenue by selling advertising space on their niche targeted blog.

In this new groundbreaking book you will learn how to create top-notch Blog marketing campaigns, how to build stronger customer relationships, generate new qualified leads and sales, learn insider secrets to build your readership list quickly.

You will have step-by-step ways to:

- Build your business quickly using responsible, ethical Blog marketing
- Get your blog into search engines
- Learn Blog marketing strategies
- Step-by-step guide for increasing Web site traffic with your blog
- Leverage your current Web site,
- Write effective Blog copy
- Write winning subject lines
- Get high click-through rates
- Format your messages
- Increase the response rate of your offer dramatically
- Attract Advertisers
- Have measurable marketing results with instant feedback

In addition, we spent thousands of hours interviewing, e-mailing, and communicating with hundreds of today's most successful Blogging experts. This book contains their secrets and proven successful ideas, including actual case studies. If you are interested in learning hundreds of hints, strategies, and secrets on how to implement a highly effective Blog marketing campaigns and ultimately earn enormous profits, then this book is for you. • 978-1-60138-009-8 • 1-60138-009-7 ITEM #POB-02 • $24.95

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The Complete Guide to Google Advertising—Including Tips, Tricks, & Strategies to Create a Winning Advertising Plan

The Complete Guide to Google Advertising—Including Tips, Tricks, & Strategies to Create a Winning Advertising Plan

Are you one of the many who think Google is simply a search engine? Yes, it is true that Google is the most popular search engine on the Web today. More than 275 million times a day, people use Google and its related partner sites to find information on just about any subject. Many of those people are looking for your products and services. Consider this even if you don't have a Web site or product. There are tremendous opportunities on the Internet and money to be made using Google.

Google has created numerous marketing and advertising products that are fast and easy to implement in your business today including Adsense, Adwords, and the Google APIs. This new book takes the confusion and mystery out of working with Google and its various advertising and marketing programs. You will learn the secrets of working with Google—without making costly mistakes. This book is an absolute must-have for anyone who wants to succeed with advertising on Google. This book teaches you the ins and outs using all of Google's advertising and marketing tools. You will instantly start producing results and profits.

In addition to the extensive research placed in the book, we spent thousands of hours interviewing, e-mailing, and communicating with hundreds of today’s most successful Google advertising experts. This book contains their secrets and proven successful ideas, including actual case studies. If you are interested in learning hundreds of hints, tricks, and secrets on how to implement effective Google marketing campaigns and ultimately earn enormous profits, then this book is for you. ISBN-10:1-60138-045-3 • ISBN-13:978-1-60138-045-6 • $24.95

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The Complete Guide to E-mail Marketing: How to Create Successful, Spam-Free Campaigns to Reach Your Target Audience and Increase Sales

The Complete Guide to E-mail Marketing: How to Create Successful, Spam-Free Campaigns to Reach Your Target Audience and Increase Sales

Researchers estimate that by 2008 e-mail marketing revenues will surpass $1.8 billion dollars annually. Are you getting your share? According to Jupiter Research, 93 percent of U.S. Internet users consider e-mail their top online activity. E-mail is a fast, inexpensive, and highly effective way to target and address your audience. Companies like Microsoft, Amazon.com, Yahoo, as well as most Fortune 1000 firms are using responsible e-mail marketing for one simple reason. It works! And it generates profits immediately and consistently!

In this new groundbreaking book you will learn how to create top-notch e-mail marketing campaigns, how to build stronger customer relationships, generate new qualified leads and sales, learn insider secrets to build your e-mail list quickly, deal with spam filters, and the optimum days and times to send your e-mails.

You will have step-by-step ways to:

- Build your business quickly using responsible, ethical e-mail marketing,
- Leverage your current Web site, using auto responders
- Write effective e-mail advertising copy
- Develop newsletters
- Write winning subject lines
- Get high click-through rates
- Format your messages
- Put the subscription form on your site
- Use pop ups
- Use single or double opt-in subscriptions
- Increase the response rate of your offer dramatically
- Format your e-mail so that it will be received and read
- Choose between text or HTML e-mail (and why)
- Reduce advertising expenses
- Have measurable marketing results with instant feedback
- Automate the whole e-mail marketing process

In addition, we spent thousands of hours interviewing, e-mailing, and communicating with hundreds of today’s most successful e-mail marketing experts. This book contains their secrets and proven successful ideas, including actual case studies. If you are interested in learning hundreds of hints, strategies, and secrets on how to implement effective e-mail marketing campaigns and ultimately earn enormous profits, then this book is for you. ISBN-10:978-1-60138-042-5 • ISBN-13:1-60138-042-9 $24.95

Eric Hoffer Awards 2008 Award Winner, Business Notables: The Complete Guide to E-Mail Marketing, Bruce C. Brown

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The Ultimate Guide to Search Engine Marketing: Pay Per Click Advertising Secrets Revealed

The Ultimate Guide to Search Engine Marketing: Pay Per Click Advertising Secrets Revealed

Is your ultimate goal to have more customers come to your Web site? You can increase your Web site traffic by more than 1,000 percent through the expert execution of Pay Per Click Advertising. With PPC advertising you are only drawing highly qualified visitors to your Website! PPC brings you fast results and you can reach your target audience with the most cost effective method on the Internet today.

Pay per click, or PPC, is an advertising technique that uses search engines where you can display your text ads throughout the Internet keyed to the type of business you have or the type of products you are promoting. Successful PPC advertising ensures that your text ads reach the right audience while your business only pays for the clicks your ads receive!

Master the art and science behind Pay Per Click Advertising in a matter of hours. By investing a few dollars you can easily increase the number of visitors to your Web site and significantly increase sales! If you are looking to drive high quality, targeted traffic to your site, there is no better way than to use cost per click advertising. Since you only pay when someone actually clicks on your ad, your marketing dollars are being used more effectively and efficiently compared to any other advertising method.

By 2010, online marketers will spend $7 billion dollars on PPC advertising (JupiterResearch). Thousands of companies will waste precious advertising dollars this year on ineffective or poorly organized PPC campaigns. There is an art form to this method of advertising, and that is what this new book is all about. In this book we show you the secrets of executing a successful, cost-effective campaign.

The key to success in PPC advertising is to know what you are doing, devise a comprehensive and well-crafted advertising plan, and know the relationships between your Web site, search engines, and PPC advertising campaign methodology. This groundbreaking and exhaustively researched new book will provide everything you need to know to get you started on generating high-volume, high quality leads to your Web site. This new book will teach you the six steps to a successful campaign: Keyword Research, Copy Editing, Setup and Implementation, Bid Management, Performance Analysis, Return on Investment, and Reporting and Avoiding PPC Fraud.

In addition, we spent thousands of hours interviewing hundreds of today’s most successful PPC masters. This book is a compilation of their secrets and proven successful ideas. Additionally, we give you hundreds of tips and tricks to ensure your Web site is optimized for maximum search engine effectiveness to drive business to your web site and increase sales and profits. In this book you will find actual case studies from companies who have used our techniques and achieved unprecedented success. If you are interested in learning hundreds of hints, tricks, and secrets on how to implement Pay Per Click advertising, optimize your Web site for maximum search engine effectiveness, develop a cost-effective marketing campaign, and ultimately earn enormous profits, then this book is for you. ISBN-10:0-910627-99-1 • ISBN-13:978-0-910627-99-3 • $24.95

USA Best Books Awards 2007 Business: Marketing & Advertising Winner: The Ultimate Guide to Search Engine Marketing: Pay Per Click Advertising Secrets Revealed by Bruce C. Brown

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How to Use the Internet to Advertise, Promote and Market Your Business or Web Site—With Little or No Money

How to Use the Internet to Advertise, Promote and Market Your Business or Web Site—With Little or No Money

Interested in promoting your business and/or Web site, but don’t have the big budget for traditional advertising? This new book will show you how to build, promote, and make money off of your Web site or brick and mortar store using the Internet, with minimal costs. Let us arm you with the knowledge you need to make your business a success! Learn how to generate more traffic for your site or store with hundreds of Internet marketing methods, including many free and low-cost promotions.

This new book presents a comprehensive, hands-on, step-by-step guide for increasing Web site traffic and traditional store traffic by using hundreds of proven tips, tools, and techniques. Learn how to target more customers to your business and optimize your Web site from a marketing perspective. You will learn to target your campaign, use keywords, generate free advertising, search-engine strategies, learn the inside secrets of e-mail marketing, how to build Web communities, co-branding, auto-responders, Google advertising, banner advertising, eBay storefronts, Web-design information, search-engine registration, directories, and real-world examples of what strategies are succeeding and what strategies are failing. 288 Pages • $24.95

The National 2007 Indie Excellence Book Awards Business Finalist: How to Use the Internet to Advertise, Promote and Market Your Business or Web Site — With Little or No Money by Bruce C. Brown

2007 Independent Publisher Book Awards Computer/Internet Bronze: How to Use the Internet to Advertise, Promote and Market Your Business or Web Site — With Little or No Money by Bruce C. Brown

ForeWord Magazine's Book of the Year Awards Finalist: How to Use the Internet to Advertise, Promote and Market Your Business or Web Site — With Little or No Money by Bruce C. Brown

USA Best Books Awards 2007 Business: Marketing & Advertising Finalist: How to Use the Internet to Advertise, Promote and Market Your Business or Web Site — With Little or No Money by Bruce C. Brown

Library Journal: Best Business Book 2006 Marketing/Branding: How to Use the Internet to Advertise, Promote and Market Your Business or Web Site — With Little or No Money by Bruce C. Brown

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Bruce C. Brown / Author: Biography

Bruce C. Brown is an award-winning author of 9 books including "How to Use the Internet to Advertise, Promote and Market Your Business or Website with Little or No Money", winner of a 2007 Independent Publisher Award, Best Book - USABookNews.com", "Winner, "INDIE Excellence Awards", and "Book of the Year – Foreword Magazine", as well as "The Ultimate Guide to Search Engine Marketing: Pay Per Click Advertising Secrets Revealed" Winner in the USA Best Books 2007 Award program. He also wrote "The Complete Guide to E-mail Marketing: How to Create Successful, Spam-free Campaigns to Reach Your Target Audience and Increase Sales, "Complete Guide to Google Advertising: Including Tips, Tricks, & Strategies to Create a Winning Advertising Plan" and "The Secret Power of Blogging: How to Promote and Market Your Business, Organization, or Cause With Free Blogs", Returning From the War on Terrorism: What Every Veteran Needs to Know to Receive Your Maximum Benefits", "The Complete Guide to Affiliate Marketing on the Web: How to Use and Profit from Affiliate Marketing Programs", “Google Income: How Anyone of Any Age, Location, and/or Background Can Build a Highly Profitable Online Business with Google”, “How to Open and Operate a Financially Successful Web-Based Business” and is currently working on “How to Build Your Own Web Site With Little or No Money The Complete Guide for Business and Personal Use”.

Bruce C. Brown is married with three children. His wife, Vonda, currently resides in Land O’ Lakes, FL with their youngest son, Colton, who is enrolled in the International Baccalaureate Program at Land O’ Lakes High School. His oldest son, Dalton recently graduated from the University of South Florida and his middle son, Jordan graduated from the University of Florida, and will be attending law school at the University of Texas. He holds degrees from Charter Oak State College and the University of Phoenix. He currently splits his time between Land O' Lakes, Florida, and Miami, Florida.

New Book Release by Bruce C. Brown: How to Open & Operate a Financially Successful Web Site Design Business: With Companion CD-ROM

Released Today!

How to Open & Operate a Financially Successful Web Site Design Business: With Companion CD-ROM

According to a 2007 survey by Netcraft, there are more than 108 million Web sites worldwide. Every Web site needs to be designed. The Pricing & Ethical Guidelines Handbook published by the Graphic Arts Guild reports that the average cost of designing a Web site for a small corporation can range from $7,750 to $15,000. It is incredibly easy to see the enormous profit potential.

Web design businesses can be run part- or full-time and can easily be started in your own home. As such, they are one of the fastest growing segments of the Internet economy. This new book will teach you all you need to know about getting your own Web site design business started in the minimum amount of time.

Here is the manual you need to cash in on this highly profitable segment of the industry. This new book is a comprehensive and detailed study of the business side of Web site design. This superb manual should be studied by anyone investigating the opportunities of opening a Web design business and will arm you with everything you need, including sample business forms, contracts, worksheets and checklists for planning, opening, and running day-to-day operations, plans and layouts, and dozens of other valuable, time-saving tools that no entrepreneur should be without.

While providing detailed instructions and examples, the author leads you through finding a location that will bring success, drawing up a winning business plan (the Companion CD-ROM has the actual business plan that can be used in MS Word), buying (and selling) a Web design store, pricing formulas, sales planning, tracking competitors, bookkeeping, media planning, pricing, copy writing, hiring and firing employees, motivating workers, managing and training employees, accounting procedures, successful budgeting, and profit planning development.

By reading this book, you will become knowledgeable about basic cost control systems, retail math and pricing issues, Web site plans and diagrams, software and equipment layout and planning, legal concerns, sales and marketing techniques, IRS reporting requirements, customer service, direct sales, monthly profit and loss statements, tax preparation, public relations, general management skills, low and no cost ways to satisfy customers and build sales, and low cost internal marketing ideas, as well as thousands of great tips and useful guidelines.

The manual delivers literally hundreds of innovative ways to streamline your business. Learn new ways to make your operation run smoother and increase performance. Shut down waste, reduce costs, and increase profits. Business owners will appreciate this valuable resource and reference it in their daily activities as a source for ready-to-use forms, Web sites, operating and cost cutting ideas, and mathematical formulas that can be easily applied. The Companion CD-ROM contains all the forms in the book, as well as a sample business plan you can adapt for your own use. Item# 9781601381439 $39.95

http://www.atlantic-pub.com/cgi-local/shopper.exe?preadd=action&key=9781601381439

New Book Release by Bruce C. Brown: The Complete Guide to Affiliate Marketing on the Web: How to Use and Profit from Affiliate Marketing Programs

In Print Today!

The Complete Guide to Affiliate Marketing on the Web: How to Use and Profit from Affiliate Marketing Programs - By Bruce C. Brown

Affiliate marketing is a highly profitable online advertising method in which Web site merchants pay independent third parties to promote the products or services of an advertiser on their Web site. In other words, affiliate marketing involves posting a company's banner on your Web site or blog and attempting to send visitors to their Web site. If someone clicks on that banner or goes to that site and buys something, you will be paid a commission. While some affiliates pay only when a sale is made, some selling big ticket items like cars, credit cards, travel, and so forth have modified the model and pay for qualified leads. Affiliate marketing is now viewed as a key component of a company's online marketing strategy.

Affiliate marketing is an advertising technique that originally was developed by Amazon.com. In this new book you will learn how to master the art and science behind affiliate marketing in a matter of hours. By investing a few dollars you can easily increase the number of visitors to your Web site and significantly increase sales. If you want to drive high quality, targeted traffic to your site, there is no better way than affiliate marketing. Since you only pay when a sale is made, your marketing dollars are being used more effectively and efficiently compared to any other advertising method.

The keys to success in affiliate marketing are knowing what you are doing, devising a comprehensive and well-crafted advertising plan, and knowing the relationships between your Web site, search engines, PPC advertising, and campaign methodology. This groundbreaking and exhaustively researched new book will provide everything you need to know to get you started on generating high-volume, high quality leads. You will learn the six steps to a successful campaign: keyword research, software needed, copy editing, setup and implementation, performance analysis, return on investment, and reporting and avoiding PPC fraud.

In addition, we spent thousands of hours interviewing hundreds of today's most successful affiliate marketing masters. This book is a compilation of their secrets and proven successful ideas. Additionally, we give you hundreds of tips and tricks to ensure your Web site is optimized for maximum search engine effectiveness, which will drive business to your Web site and increase sales and profits. You will find actual case studies from companies who have used our techniques and achieved unprecedented success. If you are interested in learning hundreds of hints, tricks, and secrets on how to implement affiliate marketing, optimizing your Web site for maximum search engine effectiveness, developing a cost-effective marketing campaign, and ultimately earning enormous profits, this book is for you. Item# 9781601381255 $24.95

Could This Book Be The Chicken Soup for Those Returning From The War on Terrorism?

Book Review: Returning from the War on Terrorism
By Bruce C. Brown
Reviewed by Julie Scott

The “Buddy System” works well when buddies cooperate. They watch each other through thick and thin, offer help when the going gets tough and rejoice together in the accomplishments earned by the other buddy. A buddy system is recommended for risky or dangerous situations: swimming, gymnastics, class work … and WAR.

A tour of duty ends and the buddies go to their separate homes … alone. Each becomes a civilian, a combat veteran discharged from service. Most come home with special needs and no buddy to help out. They have benefits, yet no idea where to get them or who to contact.

Finding the Benefits That Are Right For You

Meet your new buddy: Returning from the War on Terrorism: What Every Veteran Needs to Know to Receive Your Maximum Benefits written by Bruce C. Brown. It is one of those handbooks that should be given to each member of the military as they prepare for separation from active duty.

This handbook is organized into chapters arranged in accordance with the evolution of a veteran. The introduction sets the pace for the entire book, covering information about the main organization available to all veterans, The Veterans Administration Organization, which is divided into several units. Collectively, the units are referred to as the VA.

Upon honorable, medical and/or general discharge from active military service, the veteran has a general eligibility for VA benefits automatically. The degree of eligibility and the benefits each veteran can claim must be determined … by the VA.
The information in this handbook travels from the definition of a veteran, separating from the military into “normal” civilian life, guiding the reader through the veteran’s healthcare system, explaining disability benefits and compensation. Available benefits don’t stop there. Life insurance, guaranteed home loans, scholarships, grants and other aid, education and training programs, relief for homeless veterans, survivor’s benefits and funeral/burial and memorial benefits are among the additional.

This book is very well-written and an easy read. As a matter-of-fact, it is sure to get a second reading to absorb the gold mine of information between the covers of this book. The author mentions that the book is the result of his personal crusade to make veteran entitlements known to those who need them most. His stated mission transforms this book of information into the veteran’s new best buddy.

Chapters 7 and 8 are most noteworthy as the bounty of information is geared toward all the veterans and not just the recently separated ones. Practical, useful, current information is presented clearly and augmented with tables and helpful lists which are immediately useful and easy to follow. Phone numbers are provided where most needed.

This title is available as a paperback copy from your favorite bookstore as well as from Amazon.com and Barnes & Noble.com at a very reasonable cost in proportion to the amount and quality of information it provides. Family members will find it most helpful as well. Yes, the author has accomplished his mission. Here is a veteran’s new best buddy … it could be the chicken soup for those Returning from the War on Terrorism.

http://www.atlantic-pub.com/cgi-local/shopper.exe?preadd=action&key=9781601381507

My Next Book Project: How to Build Your Own Web Site With Little or No Money "The Complete Guide for Business and Personal Use"

Here is my next project, I should have this completed by March 2009:

How to Build Your Own Web Site With Little or No Money The Complete Guide for Business and Personal Use

Web sites are an essential tool that every business must have in today's economy. Only 15 years ago, you could count the number of Web sites in the world with five or six digits; today there are between 15 and 30 billion active Web sites and millions more being added every day. Creating a Web site can be a great way to market a new product, promote your business plan, promote yourself, or simply share a few details about your life with the world.

The cost of creating a Web site has risen right alongside the number of Web sites created though and many people are nervous about being able to utilize this revolutionary medium without breaking the bank. This book has been created for just such people, outlining for you in perfect detail everything you need to know to create a traffic attracting Web site, while spending little or no money at all. There are countless resources available, and when you put them all together, they provide a complete toolkit that can make anyone a top notch Web site in no time flat.

You will learn how to buy a domain name and host your Web site for less than $15, with no additional fees charged to your account. You will learn how to use open source software like Wordpress, Joomla, and Mambo to create a platform on which you can build anything you want. You will learn how blogging has made Web site creation easier than ever and how sites like Squidoo, Facebook, and MySpace allow you more freedom to build traffic and draw more attention to what you are advertising at any given time.

You will learn how to use common software to edit and tweak your Web sites and how to read the basic code that all Web sites are created in. In addition, an entire chapter is devoted to teaching you how to promote your Web site and draw traffic to it, without spending a dime in the process. You will learn why information is the most valuable asset on the market and how you can become an expert in a niche of your choosing, making money to cover any fees associated with your Web site.

With the added resource of hours of interviews with web professionals you will learn which free resources not to use and which ones to outright avoid, as well as how to find and install open source modules and tools to enhance the look and feel of your site. You will learn where you can find copyrightfree images to use on your Web sites and how to get free copy that will draw traffic and entertain your visitors. You will learn how to keep a free Web site from falling into the traps the major search engines set to stop spam and ultimately how to leverage new friends, business contacts, and interactions out of your Web site. If you are now, or have ever, considered starting your own Web site before, this book will map the way for you

Bruce C. Brown's Latest Book Project "Google Income"

It's been some time since I posted to the GGWD blog. I have been busy completing my latest project:Google Income How Anyone of Any Age, Location, and/or Background Can Build a Highly Profitable Online Business with Google - By Bruce C. Brown. I just turned this book into the publisher, and expect it to be in print early Summer 2009.

I have two more book projects lined up, and will post more on them shortly. My last book on Affiliate Marketing is yet to be printed, but I expect it to be in print within the next 6-8 weeks.

Here is a summary of my latest book:

Google is the largest internet company in the world. In the 2006 fiscal year, they managed to generate more than $6 billion in profit and more than 90% of that income is generated through the use of their advertising program AdWords, a program that paid out more than $3 billion in the same year to advertising partners. The opportunity to make money with Google is so great that entire companies have been built around working with the search and advertising giant and if you are properly situated, you can tap into that market and start generating your own massive profits.

There are dozens of ways to start making money with Google and because of its digital nature, anyone can do it from anywhere in the world. This book leaves absolutely no stone unturned in cataloging for you every possible method through which you can generate and maintain steady income streams through the world's largest search engine.

Starting with a fundamental discussion of why your online business is different from any form of business ever run in history, you will learn everything you need to know to use Google to create and run your business online. Google's ample supply of tools in the form of Google Base will allow you to list, promote, and sell products that will provide you the foundation of a solid business and this book will walk you through the process of utilizing that service.

You will learn how to utilize Google Base to list a single item at a time, or to create an entire store front. You will learn how to tap into Google's API and create your own high quality, customized storefront that is unlike anything you have worked with before. Learn how to use your own XML and spreadsheet files for quick product descriptions and a streamlined interface while taking advantage of Google's dozens of different posting categories such as Housing, Vehicles, Services, Jobs, and Vacation Rentals.

You will learn how craft a winning listing, utilizing the right balance of carefully selected information, well placed imagery, and the right target audience. You will learn how to optimize your postings to work in tandem with your websites and to rank highly in Google's most up to date search algorithm. You will also learn how to start implementing Google's swarm of services such as YouTube, Blogger, Orkut, and Gmail to promote and build your business across multiple social and interactive web platforms, drawing traffic and attention from every corner of the web.

With the help of web and business experts and many indepth interviews, we have compiled chapter after chapter of advice that will guide you through the process of understanding the inner workings of Google's business and advertising opportunities, as well as how you can best market your business within those tools. A special chapter is included to guide you through the tricky labyrinth of mistakes that can actually hurt you when selling and marketing through Google, ensuring that you consistently make the most of your postings and marketing efforts. For any business, new or old, looking to the Internet as a tool, this book is an essential resource to help you make money, take advantage of Google's countless resources, and stay on top of the multibillion dollar Ecommerce industry.

Update to my HP DV900Z Experience

If you have read my previous posts on this subject you know I am not a huge fan of HP, although after much pain and suffering they DID replace on of my DV9000Z's with a newer, intel based DV9000T, which works great.

Well, my "other" dv9000z had the LCD screen die (again). Again it was serviced (out of warranty) under the service enhancement program. HP was quick, they shipped it back in about 2 days, and I was pleased to see it was well packaged. I fired it up and .... and.....yeah, nothing happened. It powered, beeped a few times and died. I tried multiple times, same result.

Called HP, they said it was out of warranty. When I explained it all again (that THEY just repaired it) and it was DOA, they finally said "great news - we will repair it under warranty"..duh, I would expect no less.

So, I am waiting on it to arrive again. Last time they replaced the motherboard and reformatted the HD according to the packing list. They obviously didn't turn it on to test it though.

I did email Jeff Utigard about it, no response in a week.

For the record, this is now the 4th time this DV9000Z has been in the shop, and it was a replacement DV9000Z for my original which lasted only two months.

I'll keep you posted.