Wednesday, November 21, 2007

New Book Project - I need to interview military veterans

I am working on my next book project, entitled "Returning From the War on Terrorism: What Every Iraq, Afghanistan, and Military Veteran Needs to Know to Receive Your Maximum Benefits"

I am looking to interview veterans of the Gulf War, Iraq, Afghanistan or recent military retirees from all Branches of the Armed Forces. I am particularly interested in those who dealt with veterans benefits, medical benefits, the VA, etc, but would love to share your stories of success, as well as your struggles with veterans benefits. You can email me at bruce@gizwebs.com

Here is the book synopsis:

According to the U.S. Census Bureau, there are approximately 26 million veterans in the United States. As of January 2007, more than 1.6 million U.S. servicemen and women had tours of duty in Afghanistan and Iraq. When not on active duty, more than 20 percent of these vets do not have health care coverage, and many more are unaware of the hundreds of benefits to which they have access. As a result, many are suffering financial strain during and after deployment.

This is a discouraging statistic because the federal and state governments, as well as private foundations, have scholarships and military discounts available only to veterans. There are billions of dollars in aid available, waiting to be claimed, but the problem is finding and properly applying for these programs. This groundbreaking new book will provide help to those heroic Americans who have answered our government’s call to duty. You will find all contact information and Web sites included, making it easy to apply for the benefits you are entitled to, while meeting the requirements of the Department of Veterans Affairs and other organizations and private institutions.

Here is a small sampling of what you will learn about: the GI Bill, scholarships, grants, companies that offer military discounts, GI Bill eligibility, details of VA loans, National Guard GI Bill, benefits after service, veterans’ employment, education, and training programs, VA-guaranteed home loan, GI Bill Apprenticeship and OJT Program, Vocational Rehabilitation and Employment (VR&E), Reserve Education Assistance Program (REAP), disability compensation, employment and training, frequently asked questions, asking for local discounts, GI Bill education programs, homeless veterans programs, state veteran benefits directory, survivor benefits, VA appeals process, VA benefits explained, VA hospitals and facilities, veteran disability compensation, veterans’ health care, veterans’ life insurance, veterans’ pension programs, vocational rehabilitation, burial and memorial benefits. If you are in the military now, a veteran, or a military family member, you will find this resource invaluable.


Bruce C. Brown - Winner & Finalist in Nationwide Book Award Program


Congratulations to all Winners & Finalists
of The National "Best Books" 2007 Awards!

Business: Marketing & Advertising

Winner:
The Ultimate Guide to Search Engine Marketing: Pay Per Click Advertising Secrets Revealed by Bruce C. Brown
Atlantic Publishing Company
ISBN: 978-0-910627-99-3


Finalist:
How to Use the Internet to Advertise, Promote, and Market Your Business or Web Site—With Little or No Money by Bruce C. Brown
Atlantic Publishing Company
ISBN: 978-0-910627-57-3

Finalist:
The Complete Sizzle Satchel: A Get-Real Workbook for Red-Hot Marketeers by Carolyn Gorsuch
StrataTrek, Inc.
ISBN: 0-9769535-0-1

Finalist:
Turn Browers into Buyers: Secrets for Turning an Internet Profit by Michelle Howe
OC Publishing
ISBN: 978-0-9759509-2-0


The Ultimate Guide to Search Engine Marketing: Pay Per Click Advertising Secrets Revealed

Is your ultimate goal to have more customers come to your Web site? You can increase your Web site traffic by more than 1,000 percent through the expert execution of Pay Per Click Advertising. With PPC advertising you are only drawing highly qualified visitors to your Website! PPC brings you fast results and you can reach your target audience with the most cost effective method on the Internet today.

Pay per click, or PPC, is an advertising technique that uses search engines where you can display your text ads throughout the Internet keyed to the type of business you have or the type of products you are promoting. Successful PPC advertising ensures that your text ads reach the right audience while your business only pays for the clicks your ads receive!

Master the art and science behind Pay Per Click Advertising in a matter of hours. By investing a few dollars you can easily increase the number of visitors to your Web site and significantly increase sales! If you are looking to drive high quality, targeted traffic to your site, there is no better way than to use cost per click advertising. Since you only pay when someone actually clicks on your ad, your marketing dollars are being used more effectively and efficiently compared to any other advertising method.

By 2010, online marketers will spend $7 billion dollars on PPC advertising (JupiterResearch). Thousands of companies will waste precious advertising dollars this year on ineffective or poorly organized PPC campaigns. There is an art form to this method of advertising, and that is what this new book is all about. In this book we show you the secrets of executing a successful, cost-effective campaign.

The key to success in PPC advertising is to know what you are doing, devise a comprehensive and well-crafted advertising plan, and know the relationships between your Web site, search engines, and PPC advertising campaign methodology. This groundbreaking and exhaustively researched new book will provide everything you need to know to get you started on generating high-volume, high quality leads to your Web site. This new book will teach you the six steps to a successful campaign: Keyword Research, Copy Editing, Setup and Implementation, Bid Management, Performance Analysis, Return on Investment, and Reporting and Avoiding PPC Fraud.

In addition, we spent thousands of hours interviewing hundreds of today’s most successful PPC masters. This book is a compilation of their secrets and proven successful ideas. Additionally, we give you hundreds of tips and tricks to ensure your Web site is optimized for maximum search engine effectiveness to drive business to your web site and increase sales and profits. In this book you will find actual case studies from companies who have used our techniques and achieved unprecedented success. If you are interested in learning hundreds of hints, tricks, and secrets on how to implement Pay Per Click advertising, optimize your Web site for maximum search engine effectiveness, develop a cost-effective marketing campaign, and ultimately earn enormous profits, then this book is for you. ISBN-10:0-910627-99-1 • ISBN-13:978-0-910627-99-3 • Item #UGS-01 • $ 24.95


How to Use the Internet to Advertise, Promote and Market Your Business or Web Site—With Little or No Money

Interested in promoting your business and/or Web site, but don’t have the big budget for traditional advertising? This new book will show you how to build, promote, and make money off of your Web site or brick and mortar store using the Internet, with minimal costs. Let us arm you with the knowledge you need to make your business a success! Learn how to generate more traffic for your site or store with hundreds of Internet marketing methods, including many free and low-cost promotions.

This new book presents a comprehensive, hands-on, step-by-step guide for increasing Web site traffic and traditional store traffic by using hundreds of proven tips, tools, and techniques. Learn how to target more customers to your business and optimize your Web site from a marketing perspective. You will learn to target your campaign, use keywords, generate free advertising, search-engine strategies, learn the inside secrets of e-mail marketing, how to build Web communities, co-branding, auto-responders, Google advertising, banner advertising, eBay storefronts, Web-design information, search-engine registration, directories, and real-world examples of what strategies are succeeding and what strategies are failing. ISBN-10: 0-910627-57-6 • ISBN-13: 978-0-910627-57-3 288 Pages • Item # HIA-01 • $24.95

The Complete Guide to E-mail Marketing - Just released

Now available, my Third book was released last month!

The Complete Guide to E-mail Marketing: How to Create Successful, Spam-Free Campaigns to Reach Your Target Audience and Increase Sales

The Complete Guide to Email Marketing

Researchers estimate that by 2008 e-mail marketing revenues will surpass $1.8 billion dollars annually. Are you getting your share? According to Jupiter Research, 93 percent of U.S. Internet users consider e-mail their top online activity. E-mail is a fast, inexpensive, and highly effective way to target and address your audience. Companies like Microsoft, Amazon.com, Yahoo, as well as most Fortune 1000 firms are using responsible e-mail marketing for one simple reason. It works! And it generates profits immediately and consistently!

In this new groundbreaking book you will learn how to create top-notch e-mail marketing campaigns, how to build stronger customer relationships, generate new qualified leads and sales, learn insider secrets to build your e-mail list quickly, deal with spam filters, and the optimum days and times to send your e-mails.

You will have step-by-step ways to:

- Build your business quickly using responsible, ethical e-mail marketing,
- Leverage your current Web site, using auto responders
- Write effective e-mail advertising copy
- Develop newsletters
- Write winning subject lines
- Get high click-through rates
- Format your messages
- Put the subscription form on your site
- Use pop ups
- Use single or double opt-in subscriptions
- Increase the response rate of your offer dramatically
- Format your e-mail so that it will be received and read
- Choose between text or HTML e-mail (and why)
- Reduce advertising expenses
- Have measurable marketing results with instant feedback
- Automate the whole e-mail marketing process

In addition, we spent thousands of hours interviewing, e-mailing, and communicating with hundreds of today’s most successful e-mail marketing experts. This book contains their secrets and proven successful ideas, including actual case studies. If you are interested in learning hundreds of hints, strategies, and secrets on how to implement effective e-mail marketing campaigns and ultimately earn enormous profits, then this book is for you. ISBN-10:978-1-60138-042-5 • ISBN-13:1-60138-042-9 • Item #GEM-01 • $24.95

http://www.atlantic-pub.com/cgi-local/shopper.exe?preadd=action&key=GEM-01