Blogging has become a hot topic lately with the military services, and in particular with the U.S. Coast Guard.

Bruce C. Brown, a Lieutenant Commander in the United States Coast Guard has published a book on blogging. "The Secret Power of Blogging: How to Promote and Market Your Business, Organization, or Cause With Free Blogs" was primarily written for businesses or organizational blogs, but is applicable for any blog.

You can order it here

Recent Reviews:

Blogging isn't just for angst-filled teens anymore, but has grown into a powerful marketing tool for businesses both big and small. This book shows the reader a step-by-step way to enter the world of blogging--I set up two blogs within minutes, and it was very easy. Each step is explained and reinforced with a screen shot to make it extremely simple to follow. There are many interviews with successful bloggers who offer tips for anyone wishing to start a blog, along with numerous resources the blogger, or the would-be blogger, can use to make better, more successful blogs. This book is a valuable tool for those individuals or companies who are ready to take the next step into the cyberworld.

Blogging is a popular internet phenomenon that has quadrupled in size within the last five years. Nearly everyone you know has a blog; from your florist to your dog groomer, blogging is accessible and available for ANYONE to use. From personal blogs, to commercial and business blogging, this internet media is an effective, cheap and easy way for anyone to relay information. The problem that many of us face is that we don't know where to begin, or if we even have much to say that is considered "blog worthy"!
Fortunately Bruce C. Brown answers every question you've ever had about blogging in his book, The Secret Power of Blogging: How to Promote and Market Your Business, Organization or Cause With Free Blogs. This informative guide will navigate you through the often confusing world of internet blogging. He provides detailed instructions for business owners wanting to expand their business profits through internet blogging, as well as how to create interesting blogs for people or organizations wanting to share their messages and opinions.
Brown discusses the basic steps to building your blog and will touch on the legalities of blogging, as well as the different aspects of technology you will need to create and maintain your blog. As your blog popularity grows, Bruce Brown also provides creative tips to entice subscribers to keep coming back, and he includes different ways you can profit from your blog. His profit tips are the best part of this book, due to the fact that most of us wouldn't know this type of information unless we were technology whizzes or knew someone who was. Luckily for you, Bruce Brown's extensive blogging knowledge is right at your fingertips in this wonderfully informative guide.

When I started to read this book I had no idea what was meant by blogging. The book not only clarified what, but how to apply the principles so that it was possible to set up a Blog with little difficulty. I would recommend this book to anyone who is starting out, but it would certainly be helpful for those people who have some experience with blogging but need some addition assistance.
www.fortkingblog.wordpress.com

I have to confess I started reading this book with a great deal of skepticism. Oddly enough, the author quickly grabbed my attention by relating he went through the same experience when he first stumbled upon blogging as a serious matter to study.
The Secret Power of Blogging, by Bruce C. Brown, is an all-in-one book for bloggers, serious bloggers, wanna-be-bloggers, or someone like me that has no idea of the magnitude and the importance of blogging within the ever changing e-commerce universe.
The author takes particular care in providing step by step instructions in, not only how to set up the blog, but how to market it, and some special rules of engagement in regards to cyberetiquette, and the like.
I especially appreciate the large type, making it so easy the ride, as well as the layman style. It is not necessary to be a "technocrati" to understand it. Although some minor typos make you think maybe the book was written in a rush, this is an undeniable needed source of information for both individuals and corporations.

This book is a must have! The book breaks down how to blog in an easy to understand language. It's for the beginner who wants to learn all about this popular tool. Even if you already have experience and have a blog, you will learn something you didn't know.

The guide has a great deal of information about steps to blogging. It even shows you how to make money blogging by giving you ways to increase traffic to your blog and paid blog site information.

The guide spends a great deal of time deciphering all the ways to make your blog popular. There are specific steps outlined that you can follow with great success.

Where was this book when I was looking to setup my first Blog? Mr. Brown's book is the perfect fit for anyone interested in setting up a Website or Blog. He takes you step by step from where
the term Blog comes from, all the way through making money from your Blog. His words and
Terminology is understandable to all. You do not have to be a computer geek to understand
what he is writing about.

Mr. Brown teaches you that having a Blog can be a great addition to a business website. The
Blog can help create and expand your businesses marketing campaign. He offers ways that help
your business make additional money, increase your websites traffic, driving revenue up, and improving financial posture of an organization.

Another great point that is made, within this book, is the fact that before you even setup a Blog
or begin publishing you need to ask yourself some very important questions. Who will handle the blog? Who is your target market? What type of content will the Blog include?

See, I told you this book is a must read. Even as an experienced blogger, I have learned so many new helpful tips.